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What If Books Had Video Promos?

November 13, 2009

The promotional treatment of Kanye’s “Glow in the Dark” book/CD combo by director/photographer Nabil Elderkin makes me wonder.

Of course, the difference between this and other books is that it’s heavily focused on Elderkin’s own photographic work during the tour, but I wonder if similar promos could be made to advertise other, less visually-oriented, printed media.

Why not?  What do people think?

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