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Paranormal Activity, Extraordinary Gains

October 15, 2009

A producing professor once told me that a the best films to make as an independent writer/director trying to get notice were horror films and quirky comedies–which often could be done very cheaply and if written/marketed/positioned well enough could turn at least a decent profit.

“Paranormal Activity” appears a perfect example of this. What’s more, it appears the definition of a “sleeper” (a film that people didn’t necessarily think would kick ass but is about to destroy the box office).

Apparently the film was completed for around $15,000, including post-production. As of today it has grossed over $11mil domestically–and only after being released in 160 screens across the country. This weekend, Oct. 16th, it’s being expanded to 1000 screens. This thing’s only been out for 3 weeks and will likely be expanded after its likely successful performance this weekend.

This film is about to do some damage.

Top 10 Films in U.S. Box Office - Oct. 12-17 - via Variety

Check this Article on IndieWire for how they marketed this thing. It’s nuts–all the buzz was started online. Marketing is a completely different game these days. It’s all about making people believe they’re a part of the team. The film’s website, too, is obviously geared toward this.

Paranormal Activity's Sensational Website

Smart, smart, smart.

2 Comments leave one →
  1. Kasalina permalink
    October 16, 2009 12:02 pm

    This movie looks so good!

    • tjetter permalink*
      October 16, 2009 2:10 pm

      indeed. i’m going to have to check it out.

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